Search Engine Optimization
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SEO in the Automotive Industry
The automotive industry is known for being notoriously competitive as the number of existing driveable vehicles continues to rise. Taking into account the more than 100 million active passenger vehicles in the US in 2017 and the production of 2.8 million new passenger vehicles in 2018, it’s clear that achieving success as a small business auto dealer is no simple task. To even have a chance, a robust digital marketing strategy is required.
In modern society, Internet marketing has become the new standard by which businesses like auto dealerships promote themselves. Likewise, it’s also the standard by which consumers seek out and compare information on car manufacturers, models, parts, and of course, prices. On average, new vehicle buyers spend 53% of their shopping time online, and in the case of used vehicle buyers the number rises to 63%. Knowing this, it’s hard to argue against some form of digital marketing for any and all automotive businesses.
Get Found On:
Organic Search for the Automotive Industry
At Nuclear Networking, we consider search engine optimization to be the ultimate form of digital marketing, and as such, it remains our core service offering.
When it comes to running a successful auto dealership, any given car salesman will tell you that it’s all about having clear sales goals and knowing your market, i.e. knowing who to target to meet those goals. This logic, of course, applies to all businesses in all industries within the consumer space. The more you understand who your market is, where they’re located, and when, why, and how they’re going to buy your product or service, the better positioned you are to convert the highest possible number of potential buyers into actual buyers.
Much like real estate, construction, and restaurants, the auto industry is a mostly local enterprise. New and used car buyers are not likely to venture very far to buy a new vehicle unless the deal is so good that it merits a road trip. While the significant investment of a vehicle does tend to expand the area in which the buyer is willing to travel to obtain it, auto dealers are still by-and-large local establishments.
This necessitates an SEO campaign that focuses on reaching and engaging with local buyers. A local SEO campaign for auto businesses from Nuclear Networking focuses on just that, and involves the following:
- Conducting an initial audit to determine the current SEO status of your auto business website
- Researching the specific terms and queries that auto buyers are using to seek out vehicles and information
- Optimizing directory listings, including Google My Business and Google Maps
- Creating high-quality, informative and engaging auto industry content via blogs
- Increasing brand reputation by monitoring and responding to customer reviews, testimonials, and other feedback
- Analysis of key performance metrics through a multitude of analytical tools
Because they’re such large purchases, consumers are significantly more scrupulous when it comes to buying a car as compared to other products. They are likely to have a very specific idea of what they’re looking for in regards to make, model, color, and features. A well-implemented local SEO campaign from Nuclear Networking can help move potential buyers further down the sales pipeline by targeting consumers based on these and other criteria.
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Frequently Asked Questions
WHY IS SEO IMPORTANT FOR CAR DEALERSHIPS?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF AUTOMOTIVE BUSINESSES CAN BENEFIT FROM SEO?
People will only travel so far to purchase a vehicle or when their car needs maintenance or repairs. Consumers will look for dealers and repair shops near them and will want to read what other say about you online. But they need to find you first in order to consider your business. SEO can help you get found in your service area.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE DEALERSHIP WEBSITES RANKED?
Websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL AUTOMOTIVE SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.
In the early days of search engine optimization, when Google was still in its infancy, “black hat” SEO was rampant. Highly questionable techniques–from keyword stuffing to cloaking to link spam–were commonplace, and search engine algorithms were not yet sophisticated...
Google Offering Upgrade Google My Business Profiles! Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may...
Hiring the right SEO company can be challenging. Perhaps you’ve never worked with an SEO provider before, and are unsure of the process and deliverables. Or maybe you’ve worked with an SEO provider and had a bad experience, and are cautious about revisiting the idea...
Let’s Find You The Right Automotive Strategy Your Company Deserves
Now that you’re aware of the importance of local SEO for auto dealerships, it’s time to take action! If you’re an auto business owner and are looking to expand your online presence, contact Nuclear Networking today.
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60% of people click on the first result. We’ll help you get there.