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How Many SEO Keywords Should I Use?

How Many SEO Keywords Should I Use?

Just as with other SEO factors like link building, how, when, and what keywords we use has changed a lot since the early days. In years gone by, search engines like Google considered plurals or even the same words in a different order to be completely separate...

Does Responding to Reviews Help SEO?

Does Responding to Reviews Help SEO?

Online reviews have become indispensable sources of information for consumers. In fact, more than 90% of people say online reviews help them make decisions about what products and services to buy and from what businesses. And, when it comes to responses to online...

How to Optimize for Google’s BERT Update

How to Optimize for Google’s BERT Update

As the world’s go-to source for information, Google is constantly changing and updating its search algorithm to improve the search experience for users. While most of these updates are minor, Google periodically releases larger-scale algorithm changes that can have a...

SEO vs SEM

SEO vs SEM

The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s understandable how the two terms can be confusing. After all, the letters ‘SE’ in both of them denote ‘Search...

The Best SEO Metrics to Track in Every Campaign

The Best SEO Metrics to Track in Every Campaign

As SEO becomes increasingly complex, measuring success has become more complicated as well. No longer can you simply rely on individual metrics to assess your overall SEO efforts. These days, you need to track numerous different SEO metrics covering everything from...

Bing SEO Optimization: Is it Worth It?

Bing SEO Optimization: Is it Worth It?

When it was first conceived, Microsoft’s Bing was marketed as the "Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless dollars to overcome the search giant, Bing still doesn’t hold a candle to the volume and quality of...

Why Backlinks Are Important

Why Backlinks Are Important

Backlinks are a critical aspect of modern SEO. They help boost page authority and drive relevant traffic. They also let Google know your content is good enough and relevant enough to be referenced on someone else’s website. Read on to learn how and why you should...

Does Google Sell Your Data?

Does Google Sell Your Data?

While big tech corporations such as Google profit by harvesting, analyzing and monetizing user data, they are quick to deny that they are “selling” the information. In response to a federal lawsuit accusing Google of skirting California’s recently passed Consumer...

What is the Best Keyword Research Tool?

What is the Best Keyword Research Tool?

An effective keyword research tool is critical for anyone who wants to improve their SEO and drive organic traffic to their website. Ahrefs, SEMrush and Moz all allow you to dig into your website, industry competitors and search engines for valuable data. But which...

What is Negative SEO?

What is Negative SEO?

In the early days of search engine optimization, when Google was still in its infancy, “black hat” SEO was rampant. Highly questionable techniques–from keyword stuffing to cloaking to link spam–were commonplace, and search engine algorithms were not yet sophisticated...

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