What is Hotjar?

Hotjar is a single application with a suite of analytics tools that gather qualitative data. This type of data defines the online behavior of your website audience and users. Before Hotjar, if you wanted to improve your site’s user experience (UX) and increase...

What is Intelligent Sourcing?

Although there are many creative ways to reach your potential customers, email marketing is still a vital way to target those who are the most qualified for your exceptional product or service. It is the most direct and effective way to connect with leads, nurture...

What is the Digital Marketing Black Box?

Most businesses don’t know exactly how marketing works. Add the word “digital” to it and it becomes seen as a mysterious black box. Of course, there is no black box. Good digital marketers are not going to hide what they do, but there are a lot of industry strategies...

Google My Business

If you are serious about your online presence, you need to know about Google My Business (GMB). GMB displays your business in search results, map packs, and location searches such as: name address phone number website link hours of operation reviews Google My Business...

Why Isn’t My Traffic Converting?

Why Isn’t My Traffic Converting? Who is responsible and what to do next. Why Isn’t My Traffic Converting? Who is responsible and what to do next. You’ve hired the right people to put a digital marketing and advertising strategy together; complete with...