Search Engine Optimization
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SEO in the Cannabis Industry
The rapidly evolving legality of cannabis continues to open up new doors and opportunities for business in what is by far the most talked about emerging industry in the United States. With hemp-derived CBD now being federally legal, and with more states legalizing recreational or medicinal marijuana by the year, the market for cannabis products overall is expected to reach $30 billion by 2025–more than double what it is today. It’s an interesting time to be in the cannabis industry, with more and more new businesses driving up market saturation and competition amidst a grey legal landscape that presents unique challenges and barriers to entry. Although it is diminishing, there is still a significant amount of risk involved with starting a grow operation, dispensary, manufacturing facility, or any other marijuana-related business. Business owners must be willing to assess and take on some of this risk in order to be successful.
Another crucial component to success in the cannabis world is investing in a digital marketing campaign. The cannabis industry currently faces harsh advertising restrictions due to a lack of oversight and regulation, making the Internet that much more crucial of a marketing channel for cannabis businesses. Additionally, more and more consumers are turning to search engines to seek out product and company information. These and other factors make search engine optimization enormously valuable for cannabis business owners looking for a competitive edge.
Get Found On:
Organic Search for the Hemp & Cannabis Industry
SEO for cannabis businesses presents many unique challenges. There are legal ramifications galore in the marijuana industry. Google knows this, and is quick to penalize cannabis websites that don’t follow certain protocols and guidelines. One commonly referenced example is the language used by the business; content that appears to recommend cannabis as an adequate treatment for a medical condition, for instance, is usually considered a red flag.
In contrast to the unique challenges posed in SEO for cannabis companies, there are also unique opportunities. Google does not offer advertising space for cannabis, which means no burying of organic results by PPC ads, leaving pure organic SEO as the sole option for cannabis websites. This absence of paid search results levels the playing field and encourages competing cannabis companies to tweak and perfect their strategies in a fight for first position rankings.
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Frequently Asked Questions
WHY IS SEO IMPORTANT FOR CANNABIS COMPANIES?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF CANNABIS BUSINESSES CAN BENEFIT FROM SEO?
This industry is growing and extremely competitive. There is a great need for information about the use and benefits of Cannabis derived products such as CBD and Hemp. Most consumers will do online research before making purchase. Your business can compete by providing the information people are searching for online in order to make an informed purchase.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE CANNABIS WEBSITES RANKED?
Websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL CANNABIS SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.
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Let’s Find You The Right Cannabis SEO Strategy Your Company Deserves
It’s an immensely exciting time for the cannabis sector in the US. As the industry continues to grow, market expansion and diversification will present new opportunities to those who seek them. In the meantime, cannabis business owners must be alert and well-poised for these opportunities.
This starts by maximizing your search engine visibility with a cannabis SEO campaign from Nuclear Networking. To learn more, contact us today.
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60% of people click on the first result. We’ll help you get there.