Case Studies

diversified financial services company

Client Was Missing 75% of Intermediate and Advanced Optimization Practices

Client Profile:

  • Diversified Financial Services
  • B2C Lead Generation Site
  • Project Start $35M annual revenue

Client Results:

    • ROI on Nuclear Networking Services: 36.5x
    • Year End Project Revenue: $39.5M
    • Partner’s Annual Commission: $13,200

HIGHLIGHTS:

  • 8-year-old company grew 12.8% in one year with Nuclear Networking
  • Enabled client to capture online market opportunities that had been ignored
  • Pieced together a high-performing digital marketing program based on key insights, resulting in steady revenue growth
  • Boosted revenue for partner-designed site and extended their partner’s with client to include landing pages, UX/UI improvement, and content writing
  • With same marketing spend, we added 75% more digital marketing optimization strategies

BUSINESS PROBLEM SOLVED:

  • Company was losing ground to competitors, despite investing $100k+ annually
  • Due to insufficient tracking, it was impossible to quantify ROI and determine which tactics worked and which did not

TECHNICAL PROBLEM SOLVED:

  • The incumbent online marketing company was using rudimentary approaches that only scraped the surface, particularly given the sizable budget and company size
  • Optimization approaches were rudimentary and inadequate, missing 75% of industry standard optimization methods

NUCLEAR NETWORKING ADVANCED PRACTICES:

Similar to most cases that we see, the client was leveraging only a minority of strategies for optimizing off-site and onsite performance. We built the full digital marketing campaign and established the digital sales funnel. Conversion tracking was implemented using click ID analysis to track the ROI of our enterprise-level SEO marketing and expanded paid ad marketing verticals.

    • Click ID Analysis + Conversion Tracking: Allowed the ability to track each click that converted into a lead and work directly with their sales team to track the conversion
    • New Market Discovery: We were able to use our analytics and marketing intelligence to identify the most profitable target markets, what keywords they used to search for their services and what channels were best to market to them afterwards
    • Unbranded paid ad campaign to map customer journeys and their target market’s search psychology to determine which keywords and traffic sources drove the most leads
    • Analytics + Reporting
    • Competitive Deconstruct

%

of Inbound Marketing Efficiencies Captured

-Before:

  • Keyword Integration
  • Meta Tagging
  • Basic SEO Plugin
  • Weekly Blog Post
  • Weekly Social Media Post
  • Basic Google Analytics (traffic, bounce rate)

%

of Inbound Marketing Efficiencies Captured

-After:

  • Inbound Marketing Execution Plan
  • Multi-Platform Paid Ad Campaigns
  • Advanced SEO (On-site + Off-site)
  • Geo-fenced SEM
  • “360 ̊ Opportunity Radar” for New Market Discovery
  • Advanced Analytics and Reporting: Cick ID analysis + conversion tracking, demographic analysis, remarketing analysis

ROI on Nuclear Networking Services:

3 Months

6 Months

12 Months

Keywords Ranking First Page On Google:

3 Months

6 Months

12 Months

Visitors (Monthly Average):

%

3 Months

%

6 Months

%

12 Months

Display Ad Impressions Share:

%

3 Months

%

6 Months

%

12 Months

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