Case Studies

Law Firm

A legal firm hired Nuclear Networking to build brand awareness and quickly grow inbound leads through SEO/SEM and paid ads. An integrated paid ad campaign was merged with keyword strategies, SEO and backlinking methods to develop a dynamic lead generating sales funnel. We were able to track all conversions and increase the sites overall web visibility by over 350%. We were also able to position specific services on more than 80 referring local web/mobile channels. Overall, the entire campaign tripled the lead rate and grew the firm 42% in six months.

Client Profile:

  • Law Firm
  • B2B + B2C
  • Project Start $723,000 Annual Revenue

Client Results:

    • ROI on Nuclear Networking Services: 6.8x
    • 1 Year Revenue Growth: $1.1M

 

HIGHLIGHTS:

  • Increased visibility in local search by 350%
  • Onsite conversion rate increased by 125%
  • Integrated Click-to-Call tracking into paid ad extensions brought 3x more measurable paid ad conversions than standard form fill outs
  • Website’s domain authority doubled within six months
  • Positioned firm as the clear local solution in immigration and family law on 80+ referring channels, search engines, mobile apps, and maps. This led to a 14% increase in inbound leads

BUSINESS PROBLEM SOLVED:

  • Built online lead generating sales funnel
  • Identified localized high volume keywords that converted into more leads
  • Positioned the firm in the necessary referring channels and created online superposition
  • The firm was able to generate 125% more onsite leads to grow their business

TECHNICAL PROBLEM SOLVED:

  • We were able to measure and optimize the best converting keywords in their paid ad campaign to increase the on-site conversion rate while decreasing overall spend
  • Optimization approaches: the website was missing 85% of industry standard optimization methods
  • We were able to identify and position the client in more than 80 missing referring web channels, mobile apps, and local maps
  • Built associated backlinking to reputable sites in the same industry, driving instant credibility and social signals to the domain, boosting its authority
  • Developed social shares to increase trust flow in the algorithm and build domain authority
  • Made poorly performing site Google compliant with our 90-point SEO process

%

of Inbound Marketing Efficiencies Captured

-Before:

  • Nonexistent Digital Marketing Strategy
  • Basic On-site SEO (Meta, Tags, Headers, etc)
  • Weak On-site Content
  • Disjointed Social media presence
  • Poor Domain Authority
  • Rudimentary Google Analytics (Traffic, Bounce Rate, etc)
  • Poorly-performing paid ad spend

%

of Inbound Marketing Efficiencies Captured

-After:

  • Long-tail Keyword Strategy Implemented
  • Conversion Tracking Integration
  • Backlinking High Page Rank, Reputable Sources in the Industry
  • Paid Ad Campaign Building w/ Click-to- Call Tracking
  • Grew Social Engagement & Reviews
  • E-ttorney live chat implementation
  • Google Compliance Building
  • Search Engine Marketing on 80+ Industry-Relevant Channels (including Online, Mobile, and Maps)

ROI on Nuclear Networking Services:

3 Months

6 Months

12 Months

Keywords Ranking First Page On Google:

3 Months

6 Months

12 Months

Visitors (Monthly Average):

%

3 Months

%

6 Months

%

12 Months

Display Ad Impressions Share:

%

3 Months

%

6 Months

%

12 Months

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