Case Studies

residential construction company

Builder Reaps Benefits of Advanced Strategies for Inbound, SEO, SEM, Paid Ads and Retargeting – Resulting in Most Profitable Year-to-Date. Nuclear Networking Captures 92% of Untapped Optimization Opportunities

Client Profile:

  • Custom Residential Builder
  • B2B + B2C
  • Project Start $450,000 Annual Revenue

Client Results:

    • ROI on Nuclear Networking Services : 9.3x
    • Year End Annual Revenue: $652,500
    • Partner Annual Commission: $2,400

 

HIGHLIGHTS:

  • Boosted builder’s website’s total visibility in local search by an average of 200%
  • Increased onsite conversion rate by 400%
  • Website’s domain authority grew by 33%
  • Extended online marketing channels and web presence by positioning the client on every major search engine, mobile app and map
  • Transformed underperforming site into Google-compliant asset with high conversions
  • Conducted in-depth competitive analysis to deconstruct competitor strategies in the local market for SEO, SEM, paid ad strategies and retargeting. Systematically gained share

BUSINESS PROBLEM SOLVED:

  • Broken sales funnel – Built a well-oiled, lead-generating machine that drove so many inquiries that builder ran out of capacity and had to turn down projects or refer them
  • Poor visibility – Positioned company in highest-producing channels and created online superposition in competitive market space

TECHNICAL PROBLEM SOLVED:

  • Measured and optimized the best converting keywords in paid ad campaign
  • Optimized onsite conversion rate while decreasing overall online marketing spend
  • Captured 92% of optimization opportunities that were missed
  • Positioned client in more than 60 referring local channels
  • Built associated backlinks to most reputable resources in the industry, driving credibility and channeling social engagement to the domain
  • Increased social share to increase trust by Google and build domain authority
  • Using our 90-point process, transformed a site with poor authority into fully-Google-compliant, highly optimized web presence with excellent performance

%

of Inbound Marketing Efficiencies Captured

-Before:

  • Basic On-site SEO (Meta, Tags, Headers, etc)
  • Weak Onsite Content
  • Poor Domain Authority
  • Nonexistent Digital Marketing Strategy
  • Rudimentary Google Analytics (Traffic, Bounce Rate, etc)
  • Poorly-performing Paid Ad Spend
  • Disjointed Social Media Presence

%

of Inbound Marketing Efficiencies Captured

-After:

  • Backlinking High Page Rank, Reputable Sources in the Industry
  • Grew Social Engagement & Reviews
  • Long-tail Keyword Strategy Implemented
  • Google Compliance Building
  • Paid Ad Campaign Building w/ Click-to-Call Tracking
  • Search Engine Marketing on 80+ Industry-Relevant Channels (including Online, Mobile, and Maps)
  • Conversion Tracking Integration

ROI on Nuclear Networking Services:

3 Months

6 Months

12 Months

Keywords Ranking First Page On Google:

3 Months

6 Months

12 Months

Visitors (Monthly Average):

%

3 Months

%

6 Months

%

12 Months

Display Ad Impressions Share:

%

3 Months

%

6 Months

%

12 Months

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