Case study

Steel Lighting is a digitally native company specializing in modern barn, farmhouse and industrial lighting. Steel Lighting takes pride in their old fashioned craftsmanship and their team that creates quality lights every day that outlast fast-moving stages of life and decor trends. Nuclear Networking’s task was to share this quality with the entire world of internet shoppers and enthusiasts. The core focus was brand building and an aggressive increase in online sales.

What we did:

-Digital advertising

-SEO

Our challenge

Supporting an already successful Amazon store

We started by working to get the company out of the “sandbox” to rank more aggressive on Google, while competing side-by-side with an existing store on Amazon. We integrated e-commerce tracking by source product, country, demographic and onsite behavior to determine our strategy and steer machine learning towards the largest amount of sales at the lowest acquisition cost.

What we did:

-Digital advertising

-SEO

The results

Digital Advertising

  • We successfully increased clicks and qualified digital ad traffic by 93.94% while decreasing the cost per click by 54.47%.

  • In one year, we decreased the cost per acquisition for the organization by 47.02%. Overall, our efforts helped Steel Lighting increase their leads captured through digital paid ads by 66.67%.

Search Engine Optimization

  • We successfully increased organic traffic by 500.52% while increasing organic ranking on Google over 2,776.71%.

  • In one year, we increased the company’s organic revenue generated by SEO by 716.59% and increased its overall organic traffic value to the site by 15,035%, the highest organic search traffic the company had recorded on Google analytics