by Adam Frost | Sep 30, 2021 | Blog, SEO
As SEO becomes increasingly complex, measuring success has become more complicated as well. No longer can you simply rely on individual metrics to assess your overall SEO efforts. These days, you need to track numerous different SEO metrics covering everything from...
by Adam Frost | Sep 20, 2021 | Blog, Local SEO, SEO
Search engine optimization focuses on improving discoverability and boosting profitable conversions. To maximize these conversions and minimize waste, marketers tailor campaigns to target audiences that are most likely to engage with a product, service or brand. A lot...
by Adam Frost | Sep 9, 2021 | Blog, SEO
When it was first conceived, Microsoft’s Bing was marketed as the “Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless dollars to overcome the search giant, Bing still doesn’t hold a candle to the volume and quality of...
by Adam Frost | Aug 6, 2021 | Blog, SEO
Google’s algorithm changes constantly–several times a day, in fact. These daily updates are mostly minor and have little effect on search engine rankings. However, Google’s core algorithm updates that are released every few months can and often do...
by Adam Frost | Jul 30, 2021 | Blog, Digital Marketing
While big tech corporations such as Google profit by harvesting, analyzing and monetizing user data, they are quick to deny that they are “selling” the information. In response to a federal lawsuit accusing Google of skirting California’s recently passed Consumer...
by Adam Frost | Jul 16, 2021 | Blog, Keyword Research
An effective keyword research tool is critical for anyone who wants to improve their SEO and drive organic traffic to their website. Ahrefs, SEMrush and Moz all allow you to dig into your website, industry competitors and search engines for valuable data. But which...
Recent Comments