Recall your school days. Why, after countless checking of your essays, do many still opt to get someone else to proof read their work before submission? How many times have others spotted glaring mistakes that could have proven costly for you? While these errors may...
Pay-Per-Click advertising has become a juggernaut in the world of digital marketing. If you’re not including PPC in your overall online ad spending strategy, you’re missing out on potentially game-changing revenue generation. When well-executed and thoughtfully...
What Are Internal Links? When you’re writing a blog post, it’s important to use internal links. Internal links are links that take readers from one page on your website to another. They can be in the form of: Hyperlinks in a post. These are the most commonly used way...
What Are Backlinks? Before we even get into whether you should or should not disavow backlinks, it’s important to know what backlinks are, how they work, and why we may want to disavow them. Backlinks are links from other websites that point to your website....
Whether you’re just getting started in optimizing your website for better ranking on the SERPs or you’re fine-tuning an already well-performing site, you need objective data to help you along the way. The kind of data you need comes from specialized tools designed to...
It’s no secret to any business owner, marketer or SEO professional that the most important resource for digital marketers is data. How else can you help your clients or company grow? How do you know if your campaign is working? How can you track success? How can...
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