eCommerce Marketing Strategies:

Tips for building and marketing your website Over 206 million predicted shoppers are buying products online this year. It’s a great time to be in eCommerce if you know what you are doing. How well do you understand what is involved in setting up, maintaining, and...

What is Hotjar?

Hotjar is a single application with a suite of analytics tools that gather qualitative data. This type of data defines the online behavior of your website audience and users. Before Hotjar, if you wanted to improve your site’s user experience (UX) and increase...
What is the Digital Marketing Black Box?

What is the Digital Marketing Black Box?

Most businesses don’t know exactly how marketing works. Add the word “digital” to it and it becomes seen as a mysterious black box. Of course, there is no black box. Good digital marketers are not going to hide what they do, but there are a lot of industry strategies...