Pay-Per-Click advertising has become a juggernaut in the world of digital marketing. If you’re not including PPC in your overall online ad spending strategy, you’re missing out on potentially game-changing revenue generation. When well-executed and thoughtfully...
The terms ‘SEO’ and ‘SEM’ are often used in similar contexts, and they’re both incredibly important when it comes to success in digital marketing. It’s understandable how the two terms can be confusing. After all, the letters ‘SE’ in both of them denote ‘Search...
In 2016, Google introduced a new feature to its advertising platform called the Google Guarantee, which offers local businesses the chance to stand out from their competition in being “certified” by Google. Businesses with the certification are displayed in Google’s...
In the world of Digital Marketing, two behemoths rule the landscape. Search Engine Optimization, or SEO, reigns supreme as a producer of organic, search results-based traffic to your website, while Pay-Per-Click, or PPC, provides immense advertising power by granting...
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