In 2016, Google introduced a new feature to its advertising platform called the Google Guarantee, which offers local businesses the chance to stand out from their competition in being “certified” by Google. Businesses with the certification are displayed in Google’s...
In the world of Digital Marketing, two behemoths rule the landscape. Search Engine Optimization, or SEO, reigns supreme as a producer of organic, search results-based traffic to your website, while Pay-Per-Click, or PPC, provides immense advertising power by granting...
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