Search Engine Optimization
Rank higher on Google and increase your brand visibility
Search Engine Marketing
Dominate your target market with pay-per-click ads
Social Media Advertising
Reach your customers where they spend their time
SEO in the Home Improvement Industry
If you’re a construction business owner, you may have never considered or even heard of search engine optimization. Depending on your market, you may be getting considerable leads or contracts through word-of-mouth, print advertising, or some other non-digital marketing avenue. After all, construction is one of those essential businesses that are also ubiquitous, and pretty much always in demand.
What you may not know, however, is the number of leads you may be missing due to the absence of an SEO campaign. While word-of-mouth is often a powerful tool for local contractors and can help build a loyal customer base, it isn’t enough to capture market share in the way that SEO can in an industry as big as construction. Properly executed, SEO for home improvement companies often reveals a slew of opportunities for new business.
As you might have guessed, home improvement is a highly saturated and competitive industry. With 680,000 employers in the country and over 7 million workers, it generates over a trillion dollars worth of structures every year. Given this, one would expect any and all construction companies to be investing in digital marketing to some extent. Surprisingly enough, many of them aren’t, especially small businesses who may not be aware of the need for it or fail to see the value.
Get Found On:
Organic Search for the Home Improvement Industry
Construction contractors–especially small business contractors–are a local business, and as such need to position their SEO to target local markets. This means optimizing Google My Business and directory listings, targeting location-specific keywords, creating and optimizing location pages, obtaining backlinks from trusted local web sources, and encouraging and responding to customer reviews.
Nuclear Networking provides all of this and more with our local SEO services for construction companies. We have a proven track record in connecting local construction businesses to SEO experts with knowledge of the construction industry to rank our clients higher on Google, bringing them more traffic, more leads, and more business.
Being active on social media is all but a requirement for local businesses in this day and age. In locally-based contractor industries such as construction, word-of-mouth is incredibly valuable, and social media is often the avenue by which customers discuss, review, and rate nearby businesses. Direct engagement with customers online can, and does, do wonders for customer satisfaction and retention, and can even turn a one-star review into a four or five-star review.
At Nuclear Networking, our team of social media experts understand the value of social media to local contractors and have successfully executed dozens of social media campaigns to help our contractor clients maintain a strong presence on platforms such as Facebook, Instagram, YouTube, and others.
Ready for a
10 minute intro?
Home Improvement SEO
Frequently Asked Questions
WHY IS SEO IMPORTANT FOR HOME IMPROVEMENT?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF HOME IMPROVEMENT BUSINESSES CAN BENEFIT FROM SEO?
When a homeowner needs a repair done by a professional, they turn to the internet to search for a local business who can help them get the job done. Its important to be found for the service offered within a certain geographical area to get the leads coming in.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE HOME IMPROVEMENT WEBSITES RANKED?
Websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL HOME IMPROVEMENT SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.
When it was first conceived, Microsoft’s Bing was marketed as the "Google killer.” Years later, it’s clear this hasn’t been the case. Despite investing countless dollars to overcome the search giant, Bing still doesn’t hold a candle to the volume and quality of...
In 2020, Google made a big announcement regarding Core Web Vitals, an important ranking factor that would play a bigger role in determining a website’s place in the SERPs. What exactly are Core Web Vitals, and how do they factor into your website’s performance? Here’s...
Google's algorithm changes constantly--several times a day, in fact. These daily updates are mostly minor and have little effect on search engine rankings. However, Google's core algorithm updates that are released every few months can and often do have a much more...
Let’s Find You The Right Home Improvement Strategy Your Company Deserves
If you’re in the business of construction, you need to be on top of your SEO game to stand out amongst the others. Contact Nuclear Networking today to learn how!
Are you ready?
60% of people click on the first result. We’ll help you get there.