Construction Search Engine Optimization
Rank higher on Google and increase your brand visibility
Construction Search Engine Marketing
Dominate your target market with pay-per-click ads
Construction Social Media Advertising
Reach your customers where they spend their time
SEO for Construction Companies
If you’re a construction business owner, you may have never considered or even heard of search engine optimization. Depending on your market, you may be getting considerable leads or contracts through word-of-mouth, print advertising, or some other non-digital marketing avenue. After all, construction is one of those essential businesses that are also ubiquitous, and pretty much always in demand.
What you may not know, however, is the number of leads you may be missing due to the absence of an SEO campaign. While word-of-mouth is often a powerful tool for local contractors and can help build a loyal customer base, it isn’t enough to capture market share in the way that SEO can in an industry as big as construction. Properly executed, SEO for construction companies often reveals a slew of opportunities for new business.
As you might have guessed, home improvement is a highly saturated and competitive industry. With 680,000 employers in the country and over 7 million workers, it generates over a trillion dollars worth of structures every year. Given this, one would expect any and all construction companies to be investing in digital marketing to some extent. Surprisingly enough, many of them aren’t, especially small businesses who may not be aware of the need for it or fail to see the value.
Get Found On:
Organic Search for the Home Improvement Industry
Construction contractors–especially small business contractors–are a local business, and as such need to position their SEO to target local markets. This means optimizing Google My Business and directory listings, targeting location-specific keywords, creating and optimizing location pages, obtaining backlinks from trusted local web sources, and encouraging and responding to customer reviews.
Nuclear Networking provides all of this and more with our local SEO services for construction companies. We have a proven track record in connecting local construction businesses to SEO experts with knowledge of the construction industry to rank our clients higher on Google, bringing them more traffic, more leads, and more business.
Being active on social media is all but a requirement for local businesses in this day and age. In locally-based contractor industries such as construction, word-of-mouth is incredibly valuable, and social media is often the avenue by which customers discuss, review, and rate nearby businesses. Direct engagement with customers online can, and does, do wonders for customer satisfaction and retention, and can even turn a one-star review into a four or five-star review.
At Nuclear Networking, our team of social media experts understand the value of social media to local contractors and have successfully executed dozens of social media campaigns to help our contractor clients maintain a strong presence on platforms such as Facebook, Instagram, YouTube, and others.
Ready for a
10 minute intro?
Frequently Asked Questions
WHY IS SEO FOR CONSTRUCTION COMPANIES IMPORTANT?
Construction SEO can increase your share of the local market for your services, making lifelong customers out of members of your community.
WHAT TYPES OF CONSTRUCTION BUSINESSES CAN BENEFIT FROM SEO?
Construction SEO benefits a wide range of businesses in the industry, from general contractors to homebuilders to developers.
HOW LONG DOES CONSTRUCTION SEO TAKE TO SEE RESULTS?
Construction SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE CONSTRUCTION WEBSITES RANKED?
Construction business’ websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Construction websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL CONSTRUCTION SEO STRATEGY LOOK LIKE?
A successful construction SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your construction or home improvement business.
HOW DO I KNOW IF I NEED CONSTRUCTION SEO?
If your construction business website is not listed on the first page of Google, you’re essentially not being seen at all. Construction SEO can boost your search engine visibility and increase traffic to your site dramatically.
What Are Internal Links? When you’re writing a blog post, it’s important to use internal links. Internal links are links that take readers from one page on your website to another. They can be in the form of: Hyperlinks in a post. These are the most commonly used way...
Whether you’re just getting started in optimizing your website for better ranking on the SERPs or you’re fine-tuning an already well-performing site, you need objective data to help you along the way. The kind of data you need comes from specialized tools designed to...
It's no secret to any business owner, marketer or SEO professional that the most important resource for digital marketers is data. How else can you help your clients or company grow? How do you know if your campaign is working? How can you track success? How can you...
Let’s Find You The Right SEO Strategy Your Construction Company Deserves
If you’re in the business of construction, you need to be on top of your SEO game to stand out amongst the others. Contact Nuclear Networking today to learn how!
Are you ready?
60% of people click on the first result. We’ll help you get there.