Home Improvement SEO

Optimization for your industry

Search Engine Optimization

Rank higher on Google and increase your brand visibility

Search Engine Marketing

Dominate your target market with pay-per-click ads

Social Media Advertising

Reach your customers where they spend their time

Get your business ranked above your competitors 

Nuclear Networking has been helping local construction businesses with construction SEO services for years. We’ve worked with roofing, flooring, window and siding contractors, prefabricated and modular steel building companies, and general construction contractors to boost their search rankings and garner valuable leads from members of their local community.

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SEO in the Home Improvement Industry

If you’re a construction business owner, you may have never considered or even heard of search engine optimization. Depending on your market, you may be getting considerable leads or contracts through word-of-mouth, print advertising, or some other non-digital marketing avenue. After all, construction is one of those essential businesses that are also ubiquitous, and pretty much always in demand.

What you may not know, however, is the number of leads you may be missing due to the absence of an SEO campaign. While word-of-mouth is often a powerful tool for local contractors and can help build a loyal customer base, it isn’t enough to capture market share in the way that SEO can in an industry as big as construction. Properly executed, SEO for home improvement companies often reveals a slew of opportunities for new business.

As you might have guessed, home improvement is a highly saturated and competitive industry. With 680,000 employers in the country and over 7 million workers, it generates over a trillion dollars worth of structures every year. Given this, one would expect any and all construction companies to be investing in digital marketing to some extent. Surprisingly enough, many of them aren’t, especially small businesses who may not be aware of the need for it or fail to see the value.

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Organic Search for the Home Improvement Industry

Construction contractors–especially small business contractors–are a local business, and as such need to position their SEO to target local markets. This means optimizing Google My Business and directory listings, targeting location-specific keywords, creating and optimizing location pages, obtaining backlinks from trusted local web sources, and encouraging and responding to customer reviews.

Nuclear Networking provides all of this and more with our local SEO services for construction companies. We have a proven track record in connecting local construction businesses to SEO experts with knowledge of the construction industry to rank our clients higher on Google, bringing them more traffic, more leads, and more business.

Being active on social media is all but a requirement for local businesses in this day and age. In locally-based contractor industries such as construction, word-of-mouth is incredibly valuable, and social media is often the avenue by which customers discuss, review, and rate nearby businesses. Direct engagement with customers online can, and does, do wonders for customer satisfaction and retention, and can even turn a one-star review into a four or five-star review.

At Nuclear Networking, our team of social media experts understand the value of social media to local contractors and have successfully executed dozens of social media campaigns to help our contractor clients maintain a strong presence on platforms such as Facebook, Instagram, YouTube, and others.

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Home Improvement SEO

Frequently Asked Questions

WHY IS SEO IMPORTANT FOR HOME IMPROVEMENT?

SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.

WHAT TYPES OF HOME IMPROVEMENT BUSINESSES CAN BENEFIT FROM SEO?

When a homeowner needs a repair done by a professional, they turn to the internet to search for a local business who can help them get the job done. Its important to be found for the service offered within a certain geographical area to get the leads coming in.

HOW LONG DOES IT TAKE TO SEE RESULTS?

SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.

HOW ARE HOME IMPROVEMENT WEBSITES RANKED?

Websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.

WHAT DOES A SUCCESSFUL HOME IMPROVEMENT SEO STRATEGY LOOK LIKE?

A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.

HOW DO I KNOW IF I NEED SEO?

If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.

How Many SEO Keywords Should I Use?

How Many SEO Keywords Should I Use?

Just as with other SEO factors like link building, how, when, and what keywords we use has changed a lot since the early days. In years gone by, search engines like Google considered plurals or even the same words in a different order to be completely separate...

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Does Responding to Reviews Help SEO?

Does Responding to Reviews Help SEO?

Online reviews have become indispensable sources of information for consumers. In fact, more than 90% of people say online reviews help them make decisions about what products and services to buy and from what businesses. And, when it comes to responses to online...

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How to Optimize for Google’s BERT Update

How to Optimize for Google’s BERT Update

As the world’s go-to source for information, Google is constantly changing and updating its search algorithm to improve the search experience for users. While most of these updates are minor, Google periodically releases larger-scale algorithm changes that can have a...

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Let’s Find You The Right Home Improvement Strategy Your Company Deserves

If you’re in the business of construction, you need to be on top of your SEO game to stand out amongst the others. Contact Nuclear Networking today to learn how!

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60% of people click on the first result.  We’ll help you get there.

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