Dental Search Engine Optimization
Rank higher on Google and increase your brand visibility
Dental Search Engine Marketing
Dominate your target market with pay-per-click ads
Dental Social Media Advertising
Reach your customers where they spend their time
SEO in the Dental Industry
If you’re a dentist, you’re likely facing stiff competition. Medical and health practices such as dental offices are often fiercely competitive with one another due to their essential nature, and this is even more so the case in densely populated areas. Even dentists who are diligent in their marketing efforts can find themselves falling behind and wondering what they can do differently to bring in more business.
In many cases, it’s not so much what can be done differently, but what isn’t being done at all: search engine optimization. Even if your practice has a dental SEO campaign in place, it may not be doing enough to boost your rankings in Google’s already heavily-saturated results pages for local dental service providers.
Although dental offices are often family practices that can benefit significantly from word-of-mouth, print, radio, and other traditional forms of advertising, a well-executed SEO strategy for dentists can make a night-and-day difference.
Dentistry often is a time-sensitive service. In an emergency situation, such as a tooth abscess, broken filling or mouth injury, the patient is not going to waste time consulting friends and family about where to find a good dentist. More likely, they will quickly consult Google with a search query specific to their situation. In this case, this might be something like “emergency dental services near me”.
When they do, they’ll be bombarded with results for dentists in the local area that provide emergency care. It is all but guaranteed that the businesses listed on the first page of these results are optimizing their practice for the search term “emergency dental service”, or some other related query.
Consider that 75% of search engine users never venture further than the first page of search results. This means that even if your dental business is crushing the majority of your competitors and remaining steadily at the top of the second page, 3 out of 4 potential customers will never even see your website on Google. This is just one of many reasons why dental SEO services are so important.
Get Found On:
Organic Search for the Dental Industry
As with most medically-related businesses, dentistry is a locally-based industry. Many patients will often consider locale as the first criterion when shopping for a new dentist, especially in a city where there are dozens or hundreds of available options.
Nuclear Networking implements dental SEO strategies that focus heavily on local markets, including Google My Business and business listing optimization, locale-specific keyword targeting, and content and social media strategies that engage the local community and build brand awareness.
Customer engagement is key for any local business. In addition to our core SEO for dentists services, we instill the skills and knowledge in our clients of how to maximize customer engagement through blogs, social media posts, responding to reviews and comments, retargeting campaigns, and more.
Ready for a
10 minute intro?
Frequently Asked Questions
WHY IS DENTAL SEO IMPORTANT?
Dental SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF BUSINESSES CAN BENEFIT FROM DENTAL SEO?
Local SEO can be a very cost-effective way to market your dental practice. As people move in an out of areas, they will search for a new dentist in their new neighborhood. It’s no longer not enough to have an office with a big sign on a street with good traffic. People want to be introduced to you and your staff online before deciding to make an appointment.
HOW LONG DOES IT TAKE TO SEE RESULTS FROM DENTAL SEO?
Dental SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE DENTIST WEBSITES RANKED?
Dental ebsites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL DENTIST SEO STRATEGY LOOK LIKE?
A successful dental SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED DENTAL SEO SERVICES?
If your dental business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO for dentists can boost your search engine visibility and increase traffic to your site dramatically.
What Are Internal Links? When you’re writing a blog post, it’s important to use internal links. Internal links are links that take readers from one page on your website to another. They can be in the form of: Hyperlinks in a post. These are the most commonly used way...
Whether you’re just getting started in optimizing your website for better ranking on the SERPs or you’re fine-tuning an already well-performing site, you need objective data to help you along the way. The kind of data you need comes from specialized tools designed to...
It's no secret to any business owner, marketer or SEO professional that the most important resource for digital marketers is data. How else can you help your clients or company grow? How do you know if your campaign is working? How can you track success? How can you...
Let’s Find You The Right Dental SEO Strategy Your Company Deserves
SEO for dentists is competitive, but there are still many dentists who choose not to utilize it, meaning those who do stand to benefit even more. If you operate a dental office and are serious about expanding your practice, you need dental SEO services from Nuclear Networking. Contact us today to get started.
Are you ready?
60% of people click on the first result. We’ll help you get there.