Search Engine Optimization
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SEO in the Dental Industry
Get Your Business Ranked Above Your Competitors
If you’re a dentist, you’re likely facing stiff competition. Medical and health practices such as dental offices are often fiercely competitive with one another due to their essential nature, and this is even more so the case in densely populated areas. Even dentists who are diligent in their marketing efforts can find themselves falling behind and wondering what they can do differently to bring in more business.
In many cases, it’s not so much what can be done differently, but what isn’t being done at all: search engine optimization. Even if your dental practice has an SEO campaign in place, it may not be doing enough to boost your rankings in Google’s already heavily-saturated results pages for local dental service providers.
Although dental offices are often family practices that can benefit significantly from word-of-mouth, print, radio, and other traditional forms of advertising, a well-executed SEO strategy for dentists can make a night-and-day difference.
For example, dentistry often is a time-sensitive service. In an emergency situation, such as a tooth abscess, broken filling or mouth injury, the patient is not going to waste time consulting friends and family about where to find a good dentist. More likely, they will quickly consult Google with a search query specific to their situation. In this case, this might be something like “emergency dental services near me”.
When they do, they’ll be bombarded with results for dentists in the local area that provide emergency care. It is all but guaranteed that the businesses listed on the first page of these results are optimizing their practice for the search term “emergency dental service”, or some other related query.
Consider that 75% of search engine users never venture further than the first page of search results. This means that even if your dental business is crushing the majority of your competitors and remaining steadily at the top of the second page, 3 out of 4 potential customers will never even see your website on Google. This is just one of many reasons why SEO services for dentists are so important.
Get Found On:
Organic Search for the Dental Industry
As with most medically-related businesses, dentistry is a locally-based industry. Many patients will often consider locale as the first criterion when shopping for a new dentist, especially in a city where there are dozens or hundreds of available options.
Nuclear Networking implements dental SEO strategies that focus heavily on local markets, including Google My Business and business listing optimization, locale-specific keyword targeting, and content and social media strategies that engage the local community and build brand awareness.
Customer engagement is key for any local business. In addition to our core SEO for dentists services, we instill the skills and knowledge in our clients of how to maximize customer engagement through blogs, social media posts, responding to reviews and comments, retargeting campaigns, and more.
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Frequently Asked Questions
WHY IS SEO IMPORTANT FOR DENTISTS?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF DENTISTRY BUSINESSES CAN BENEFIT FROM SEO?
Local SEO can be a very cost-effective way to market your dental practice. As people move in an out of areas, they will search for a new dentist in their new neighborhood. It’s no longer not enough to have an office with a big sign on a street with good traffic. People want to be introduced to you and your staff online before deciding to make an appointment.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE DENTIST WEBSITES RANKED?
Websites and pages are ranked in search engines by using a complex algorithm that takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL DENTIST SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.
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Let’s Find You The Right Dental Strategy Your Company Deserves
SEO for dentists is competitive, but there are still many dentists who choose not to utilize it, meaning those who do stand to benefit even more. If you operate a dental office and are serious about expanding your practice, you need dental SEO services from Nuclear Networking. Contact us today to get started.
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60% of people click on the first result. We’ll help you get there.