WHAT IS IT?

PPC ADVERTISING: Pay-per-click advertising refers to the ads on the SERP (Search Engine Results Page). If you have ever noticed the advertisements which appear alongside search results on Google and other search engines, you are already familiar with pay-per-click marketing.

RETARGETING: Re-market to past website visitors, across the internet and remind prospects who are already familiar with your brand.

CLICK-TO-CALL TRACKING: Measure phone call conversions by tracking the phone number you include in your paid ads.

Pay-per-click is often referred to as PPC or CPC (Cost-Per-Click). It is a method where you can have your site show up at the top of the search rankings, even before common results such as YouTube videos. Your site shows up when people search for relevant keywords, and you are only charged when people actually click on your ad to go to your site. Since SEO can take longer to see strong results, PPC is one of the quickest ways to have your site seen by your target audience.
PPC advertising is not as simple as paying more money to make your ad appear more often than your competitors, although investment does play a role in placement. There is an actual Ad Auction that takes place where advertisers must bid on the keywords they want to use to display their ads, most times daily. 

The search engines then use automated processes and a quality algorithm to calculate how relevant and valid your ads are for the suggested keywords to determine your placement. The costs of keywords are decided by supply and demand, as well as the industry being advertised. Those with bigger budgets show up more often. Smaller budgets will require strategic ad placement and bidding, geofencing, and other methods to get the most bang out of the budget. Nuclear Networking excels at this balance between cost and results.