Pre-launch QuestionnaireGOALS AND REPORTING:Company NameWhat is your organization's main goal with digital marketing? (Examples: better keyword ranking on Google, more traffic, more sales, 112 meetings/mo, etc.)What would you like to see Nuclear Networking track on your website and report on? (Examples: form submissions, PDF downloads, video plays, click-to-call buttons, purchases?)If only one reporting page was provided for your team, what are the top 5 things you would want to see on it? (examples: demographics, sales, increases in traffic, best-ranking pages on your site, top keywords, etc)Are there any special approval scenarios or compliance guidelines we need to know about? (Examples: I prefer to review all advertising copy before it's published, we have to abide by brand guidelines, etc)CORE FOCUS:What Is Your Main unique selling point/ Why are you better than your competitors?Do you have any additional insight on your ideal customer, other than what was provided on your inbound audit? The more information, the better. (Examples: location, likes, dislikes, etc)POSITIONING:What is the most important to market and test initially? (We recommend naming the services/products that bring you the most revenue if applicable)What do you think your competitors do well in their marketing?Specific pages we should focus our paid advertising on? Do you have specific landing pages? (If not, we will determine the best pages.)GEO FOCUS:Do you have multiple locations? If you have not already, please send all locations to your Customer Success Manager that are differentiated. Example: corporate office retail, etc.What specific locations should we target? Hyperlocal, metro, state, national, international? (Budget vs. Reach) - Since the budget determines reach, we will choose what is best for your company based on this response.MARKETING:What Other Marketing Verticals are You Investing in / Working with any other agencies for PR, et. al.?Are There Any SEO-Related Documents We Can See from previous companies? Examples: Reporting, struggles, feedback, etc.Do You Own Any Other Domains, Subdomains, or websites you expected to be marketed as well?Do you have an in-house developer or web designer.Have you provided all of the access mentioned on launch packet 2 so Nuclear Networking can successfully launch your campaign on time? (website, analytics, etc)TECH:Has part of our plans, we usually implement the following: Click to call button Call tracking when applicable Is this okay with you?Existing digital marketing campaigns (if applicable)- Do you prefer Nuclear Networking leave existing campaign running while we are onboarding?Any other special instructions or thoughts?