A Growing Bioceutical Company was missing 85% of available optimization practices. Global growth stalled for B2B (wholesale) & B2C (eCommerce) channels.
- Bioceutical Company
- B2C eCommerce + B2B wholesale lead gen.
- Project Start $2.5M Annual Revenue
- ROI on Nuclear Networking Services: 5.9x
- Year End Project Revenue: $4.2M Annual Revenue
- Partner Annual Commission: $19,000
- 2-year-old company grew 48% in one year with Nuclear Networking
- Increased global reach by 10x. Penetrated new markets in Brazil, Japan, Australia
- 30% increase in social media engagement & reach for same amount of monthly content
- Boosted revenue for partner-designed site and extended partner’s earnings to include landing pages, UX/UI improvement and content writing
BUSINESS PROBLEM SOLVED:
- Complex mix of brands and channels weren’t properly segmented and caused decision apathy. Our methods grew conversion rate by on-site conversion +34%
- Optimized conversions for visitors from Brazil, Japan, Australia, New Zealand, United Kingdom and Canada. Provided marketing automation advice, boosting conversions
- Analyzed the highest returning marketing channels, and implemented tactics to better appeal to and remarket to those targets
TECHNICAL PROBLEM SOLVED:
- 30% growth in direct search leading to increased conversions. Addressed issue of similar sounding brands and complex spelling of the customer’s brands
- Captured 100% inbound potential opportunities. Former marketing company used basic SEO, SEM, PPC approaches and was missing 85% of ethical optimization methods
- Implemented click IDs to track complex behavior and transactions by demographic
NUCLEAR NETWORKING ADVANCED PRACTICES:
- Optimized landing pages, paid ads, remarketing, social media & demographic profiling
- Launched digital campaign in three languages (English, Portuguese, and Japanese)
- Implemented click IDs to track complex behavior and transactions by demographic, channel, country and individual product – integrating insights from PPC advertising
- Analyzed the highest returning B2C marketing channels and implemented tactics to better appeal to and remarket to those targets
- Ranked for misspellings of brand and products; alternative products and remedies
- Leveraged paid ad campaign to map customer journeys and build key insights
- Boosted conversions by identifying IP addresses of visiting B2B organizations, analyzing behavior and remarketing to key decision makers
of Inbound Marketing Efficiencies Captured
- Keyword integration
- Meta tagging, etc.
- Basic SEO plugin
- Weekly email newsletter
- Basic Google Analytics (traffic, bounce rate, etc.)
of Inbound Marketing Efficiencies Captured
- In-depth Click ID Conversion Tracking by source product, country, demographic and onsite behavior
- Reverse IP address analysis to identify untapped segments for targeting and retargeting
- Multi-Platform Ad Campaigns optimized by product, country and local language
- Advanced SEO (On-site + Off-site)
- Global Search Engine Marketing
- Advanced Content Marketing and marketing automation optimization
ROI on Nuclear Networking Services:
Keywords Ranking First Page On Google:
Visitors (Monthly Average):
Display Ad Impressions Share:
*Individual Results May Vary
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